The NFL is now in the business of Team Cashmere Sweaters
New York, NY- The National Football League has signed a new clothing apparel deal with NAADAM in creating new team Sweaters made of Cashmere. This will be the first time the NFL has partnered with a clothing company that specializes in high-end materials, which will feature 10 teams’ names and colors for football fans across the country and around the globe.
About NAADAM
They are a premium cashmere brand, making the world’s finest cashmere accessible to all. Working directly with herders in Mongolia, NAADAM eliminates the middlemen to provide its customers with premium-quality cashmere at fair prices, while supporting sustainable and ethical practices.
“We’re redefining what fan gear can look and feel like,” said Lydia Feniger, vice president of marketing at NAADAM. “The synergies between NAADAM and the NFL made this collaboration a natural fit. With fans gearing up for football season just as cashmere season begins, we’ve introduced elevated yet attainable luxury pieces that celebrate the NFL’s iconic legacy. This is just the beginning of what will be an exciting, long-term relationship.”
First Pro Sports League to make this deal
We have seen many different companies, either in the United States or around the world, creating special merchandise, either as clothes, Golf Balls, Hats, Sleepwear, and so much more, for sports fans. This type of branding will be the very first of its kind with this type of material.
“As our first cashmere licensing partner, NAADAM introduces the NFL to a new category of exceptional products, further expanding our presence in the luxury space,” said Xaimara Coss, director of consumer products at the NFL. “This relationship underscores our commitment and excitement to producing stylish, high-quality apparel that resonates with the NFL’s growing fanbase.”
What to expect from this new line
NAADAM will break out its first line, creating team-branded cashmere crewnecks, quarter-zips, and hoodies representing the NY Giants, NY Jets, Philadelphia Eagles, New England Patriots, Chicago Bears, Washington Commanders, Detroit Lions, Buffalo Bills, Los Angeles Rams, and the San Francisco 49ers.
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