NEW YORK, NY – The National Football League has transformed cancer awareness from a sideline conversation to a nationwide movement. Through its Crucial Catch initiative, the NFL and American Cancer Society have empowered 1.9 million individuals with critical cancer screening resources, marking a significant milestone in public health outreach.
A Decade and a Half of Impact
Since its launch in 2009, the Crucial Catch program has raised $35 million for the American Cancer Society. The initiative goes far beyond traditional awareness campaigns, providing tangible support to underserved communities through targeted screening programs.
Breaking Down Barriers
“Crucial Catch allows the NFL and American Cancer Society to provide education on cancer risks, patient navigation, and screening resources to fans worldwide,” said Anna Isaacson, the NFL’s senior vice president of social responsibility.
The program’s CHANGE grant initiative has supported over 840,000 cancer screenings in communities with the greatest need, demonstrating a commitment to addressing health disparities.
Strategic Partnerships
Novartis, a leading innovative medicines company, has committed $5 million over the next five seasons to expand screening efforts. This partnership underscores a collective commitment to proactive health decisions and early cancer detection.
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Player Ambassadors: Turning Personal Stories into Powerful Advocacy
Nineteen NFL players with personal connections to cancer have joined the American Cancer Society Player Ambassador program. These athletes use their platforms to amplify the mission of Crucial Catch, transforming personal experiences into powerful advocacy.
Notable ambassadors include:
- Dak Prescott (Dallas Cowboys)
- Cameron Heyward (Pittsburgh Steelers)
- Demario Davis (New Orleans Saints)
- C.J. Ham (Minnesota Vikings)
Raheem Mostert: A Skin Cancer Survivor’s Story
Las Vegas Raiders running back Raheem Mostert, a skin cancer survivor and American Cancer Society ambassador, will share his personal journey through a powerful feature highlighting prevention and early detection.
“When people have the opportunity to detect cancer early, outcomes improve, lives are extended, and families have more time together,” said Shane Jacobson, CEO of the American Cancer Society.
On-Field Activation
During Weeks 4-6, NFL stadiums will transform into platforms for cancer awareness. Visual elements include:
- Crucial Catch game balls
- Goal post wraps
- Field-wall banners
- Special Nike and New Era apparel featuring a multi-colored logo representing all cancers
How Fans Can Participate
Fans can take action by visiting NFL.com/CrucialCatch, which offers:
- 24/7 cancer helpline
- Live chat support
- Cancer screening locator
- Defender quiz to identify personal risk factors
Financial Transparency
The NFL ensures complete transparency: 100% of proceeds from Crucial Catch merchandise sales are donated to the American Cancer Society to support CHANGE grants.
Man Out of the Arena Campaign
This season’s cause marketing campaign, “Man Out of the Arena,” highlights the NFL family’s commitment to community impact. It showcases players’ leadership and collective efforts to inspire positive change.
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