Innovative Hospitality Collaboration Set to Transform Sports Illustrated Stadium for 2026 Season
Harrison, New Jersey— The New York Red Bulls have announced a groundbreaking partnership with Levy, a global leader in sports and entertainment hospitality, promising to dramatically enhance the fan experience at Sports Illustrated Stadium beginning in the 2026 season.
A New Era of Stadium Hospitality
This multi-year collaboration aims to redefine the matchday experience through comprehensive improvements in concessions, premium dining, and retail offerings. Levy, renowned for its innovative approach to hospitality at iconic venues worldwide, will introduce cutting-edge culinary concepts and fan-focused technologies.
“Our vision has always been to provide the premier soccer, sports, and entertainment destination in the region,” said Marc de Grandpré, President & General Manager of the New York Red Bulls. “With Levy, we’re raising the bar on hospitality and atmosphere so that every guest who walks through our doors in 2026, and beyond, will experience the very best—before, during, and after the main event.”
Key Partnership Highlights
The partnership will bring several transformative elements to Sports Illustrated Stadium:
- Culinary Innovation: New signature menu concepts
- Local Partnerships: Expanded collaborations with local restaurants, purveyors, and breweries
- Technology Integration: Self-service technologies to improve speed and convenience
- Retail Experience: Curated collection of exclusive team gear in stadium shops
Andy Lansing, CEO of Levy, emphasized the partnership’s significance: “This is more than just an exciting new partnership with one of the most passionately supported franchises in Major League Soccer; it’s an opportunity to collaboratively create a gameday environment with unique New York Red Bulls energy.”
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Levy’s Impressive Portfolio
Levy brings extensive experience in sports hospitality, serving fans at legendary venues, including:
- Wrigley Field
- Mercedes-Benz Stadium
- Barclays Center
- Tottenham Hotspur Stadium (London)
- Johan Cruijff Arena (Netherlands)
The company has also established partnerships with numerous MLS venues and is developing hospitality services for the new Arthur M. Blank US Soccer National Training Center near Atlanta.
Sports Illustrated Stadium: A Venue of Distinction
The 25,000-seat stadium, which opened in March 2010, has already established itself as a benchmark in North American soccer stadium design. Its unique features include:
- Front-row fans just 21 feet from touchlines
- Dynamic roof creating an elegant metal shell
- Home to both New York Red Bulls (MLS) and Gotham FC (NWSL)
- Previous host to international clubs like Bayern Munich, Arsenal, and Manchester City
Industry Recognition
Levy brings significant credibility to the partnership, having been:
- Named one of the 10 most innovative companies in sports by Fast Company
- Recognized by Forbes as a Best Large Employer
- Honored for diversity and workplace excellence
Looking Ahead
The collaboration will officially debut during the Red Bulls’ 2026 home opener, promising fans a completely reimagined stadium experience that combines technological innovation with local culinary excellence.
“Every fan should feel they’re part of something unforgettable,” de Grandpré added, capturing the partnership’s transformative potential.
About the New York Red Bulls
- One of 30 MLS teams
- Charter club since 1996
- Three-time MLS Supporters’ Shield Winners
- Owned by Red Bull
- Renowned youth soccer development program
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