MyVenue deploys a comprehensive point-of-sale solution across 560 devices to serve 2+ million annual guests at the Seattle Seahawks venue
SEATTLE, WA — Lumen Field has implemented a groundbreaking point-of-sale system featuring the industry’s first two-way integration between MyVenue’s POS platform and Amazon’s Just Walk Out technology, creating a seamless concession experience for Seattle Seahawks fans and event attendees.
The innovative deployment eliminates traditional checkout lines through advanced AI, computer vision, and sensor technology that automatically detects selected items and creates virtual shopping carts, charging customers as they exit concession areas.
Comprehensive Venue-Wide Implementation
MyVenue has installed 560 fixed and handheld POS devices throughout Lumen Field, along with in-seat ordering capabilities designed to serve the venue’s diverse event portfolio. The facility hosts more than 2 million guests annually across NFL games, trade shows, corporate events, and full-stadium concerts.
The system’s dynamic scalability allows operations to adjust seamlessly based on event demands, providing the operational agility required for Lumen Field’s varied programming schedule.
Advanced Integration Capabilities
The collaboration uniquely combines frictionless shopping with comprehensive loyalty and customer relationship management functionality. All menu and sales data synchronize centrally in real-time within the MyVenue solution, providing operators with unprecedented control and visibility.
“We chose MyVenue because they are driving POS innovation,” said Zach Hensley, VP of Operations and General Manager of Lumen Field. “Their venue-wide solution, two-way integration with Amazon’s Just Walk Out technology, and a single-source-of-truth back office give us a level of control and efficiency that’s unmatched in the market.”
Technology Partnership Benefits
The integration addresses key operational challenges while enhancing fan experience through reduced wait times and streamlined transactions. The system maintains comprehensive data tracking while eliminating friction points that traditionally slow concession operations during high-traffic events.
“This breakthrough innovation transforms venue-wide commerce, giving operators a faster, smarter way to manage venue-wide POS operations,” said David Ialeggio, MyVenue’s Chief Technology Officer. “By integrating with Amazon’s Just Walk Out technology, and making shopping experiences frictionless for fans, MyVenue is once again changing the game with its scalable, comprehensive, real-time point-of-sale solution.”
Industry-Leading Platform Features
MyVenue’s comprehensive solution includes hardware-agnostic POS software, mobile ordering capabilities, suite catering management, and integrated back-office platforms. The system provides real-time inventory management, operational dashboards, and detailed reporting functionality designed specifically for sports, entertainment, and hospitality venues.
The deployment at Lumen Field represents a significant advancement in venue technology, combining cutting-edge retail automation with comprehensive operational management to create an industry-leading fan experience.
This implementation positions Lumen Field at the forefront of venue technology innovation while providing a scalable model for other sports and entertainment facilities seeking to modernize their concession operations.
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