The Confederation of North America, Central America & the Caribbean (CONCACAF) has decided to continue its partnership with GG Tech by joining forces to create new gaming platforms that blend football with interactive experiences. It is a three-year deal to enhance the digital entertainment product, engaging a generation captivated by gaming and esports.
For over the last decade and more, the egaming industry has excelled in amateur and professional competition. The stats show strong enthusiasm for gaming among young audiences: about 90% of Gen Z and 94% of Gen Alpha identify as enthusiasts, and 86% of Gen Z watch esports. These trends have inspired GGTech and Concacaf to create these experiences that merge football with digital content, resonating with a visually driven and connected audience.
“At Concacaf, we are committed to innovation and the growth of football, and our partnership with GGTech is a clear example of that,” said Philippe Moggio, General Secretary of Concacaf. “With Concacaf Kick-Off, we aim to connect with young people through digital experiences that reflect their interests. Football must evolve to create opportunities for everyone to engage, enjoy, and develop a passion for the sport, ensuring its future and keeping it at the heart of every generation.”
In this current technological age, it’s very important to keep this type of programming to help give the current and future generations to enhance the popularity of the game, especially in this region of global soccer/football. It’s not just the clubs that make all of this come together, but it should also involve our national teams at the same time.
“New audiences consume entertainment differently. GAMERGY, the world’s largest festival of esports, gaming, music, sports, and immersive entertainment, now serves as a hub for Gen Z’s entertainment culture. Authenticity, connection, and engagement in young audiences’ communities are key. Together with Concacaf Kick-Off, we aim to bring one of the world’s leading football organizations to new audiences in line with evolving entertainment trends.” Said Juan Diego García, CEO of GGTech Entertainment Americas
Just as the popular gaming company Electronic Arts has developed its sports gaming properties with the majority of the professional sports leagues in North America (EA Sports) which once had a partnership with FIFA, but now goes as FC, really started this entire revolution of esports that has exploded with the PC’s, Gaming boxes like PlayStation and XBox, now on Digital apps for our mobile devices, we can see it’s improvement continues to expand every year.
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