Luxury Swiss watchmaker becomes league’s first global timepiece partner with debut of Chronomat GMT and Endurance Pro team editions
NEW YORK, NY – In a groundbreaking move that merges luxury horology with America’s most popular sport, Breitling and the National Football League have announced a multi-year global partnership designating the Swiss luxury watchmaker as the NFL’s official timepiece partner. This historic agreement represents the NFL’s first-ever collaboration with a luxury watch brand and establishes Breitling as the league’s inaugural global luxury timepiece partner.
To mark this milestone partnership, Breitling has unveiled two comprehensive NFL team-edition collections featuring specially designed timepieces for each of the league’s 32 teams: the Chronomat Automatic GMT and the Endurance Pro.
A Partnership Built on Precision and Performance
The collaboration brings together two powerhouses that have shaped global culture for over a century, each built on the foundations of precision and performance. This isn’t Breitling’s first connection to NFL football – the watchmaker previously collaborated with the Baltimore Ravens in the 1990s for a special Breitling Chronomat ref 1305012.
“This partnership unlocks new possibilities and value for the NFL, allowing us to set a new standard for our brand,” said Renie Anderson, executive vice president and chief revenue officer at the NFL. “We look forward to integrating the bold spirit of Breitling with the power of our sport to connect with fans through meaningful, lasting products and tailored experiences tied to some of the league’s biggest moments.”
Georges Kern, CEO of Breitling, emphasized the emotional connection both brands create: “Partnering with the NFL is a defining moment for Breitling. The NFL brings people together: families, friends, entire communities. It’s about the moments you share and the traditions you build over time. That’s what we wanted to reflect in these watches. It’s something you wear with pride and one day pass on, along with your love for the game.”
Two Distinct Collections for Every Fan
Chronomat Automatic GMT 40 NFL Team Editions
Designed for the traveling fan, this collection draws inspiration from Greenwich Mean Time and honors supporters who cross time zones to follow their teams. Each watch features:
- Primary team color dial with contrasting GMT hand in secondary team color
- Tone-on-tone 24-hour scale for dual time-zone functionality
- Team logo engraved on the caseback
- Breitling Caliber 32 movement
- 200-meter water resistance and signature “onion” crown
Endurance Pro NFL Team Editions
Crafted from ultralight titanium, this chronograph collection is engineered for everyday wear and gameday excitement. Key features include:
- Inner bezel in the team’s primary color with pulsometer scale
- Team logo positioned at six o’clock subdial with NFL shield on caseback
- Black dial and bidirectional rotating bezel with compass markings
- COSC-certified SuperQuartz™ Caliber 82 movement
- Black Diver Pro rubber strap with 100-meter water resistance
Strategic Activation Across Key NFL Events
Breitling will maintain a prominent presence throughout the NFL calendar, activating across marquee events including Super Bowl LX, NFL Honors, and other significant moments throughout the season. The partnership extends globally, with activations planned at Breitling boutiques worldwide, including special events connected to the 2025 NFL International Games.
As part of the collaboration, Breitling will present custom timepieces to select winners at the 2026 NFL Honors during the annual awards ceremony, further cementing the brand’s integration with the league’s most prestigious moments.
“At the NFL, precision and performance live on and off the field,” said Kyle Smith, fashion editor at the NFL. “Partnering with Breitling and developing the NFL Team Editions will allow fans to incorporate that spirit into their look with a statement that’s bold, personal, and unmistakably tied to their favorite team.”
Global Availability and Market Impact
Thierry Prissert, president of Breitling US, highlighted the partnership’s authentic connection to American culture: “The NFL is an unmatched force in American culture, and this partnership strengthens Breitling’s connection to that audience in an authentic way. With the NFL team-edition collections, Breitling continues to offer fans something they’ve never had before from a luxury watchmaker—timepieces that reflect their team loyalty while delivering the design, durability, and performance Breitling stands for.”
The collections will be available worldwide at Breitling boutiques, authorized retailers, and on Breitling.com, launching during the 2025 NFL season. Each of the 32 models incorporates official team colors and logos, offering fans an unprecedented opportunity to showcase their team loyalty through luxury Swiss craftsmanship.
This partnership represents more than a commercial agreement – it’s a fusion of sporting passion and horological excellence that promises to create lasting connections between fans, their teams, and the timeless art of watchmaking.
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