Iconic comfort brand debuts first-ever NFL collaboration with 14 teams, expanding to full 32-team lineup throughout partnership
NEW YORK, NY — The National Football League and Crocs have announced a multi-year licensing agreement that will bring team-inspired comfort footwear to NFL fans worldwide, marking the first official collaboration between the league and the iconic shoe brand.
The partnership introduces the NFL x Crocs Collection, featuring team-themed footwear and Jibbitz™ charms designed to merge gameday passion with everyday comfort for football enthusiasts globally.
Initial Launch Features 14 NFL Teams
The inaugural collection will showcase footwear for 14 NFL franchises, including playoff contenders and fan favorites: Kansas City Chiefs, Philadelphia Eagles, Detroit Lions, San Francisco 49ers, Pittsburgh Steelers, Chicago Bears, Buffalo Bills, Las Vegas Raiders, Dallas Cowboys, Miami Dolphins, Minnesota Vikings, Cincinnati Bengals, Houston Texans, and Denver Broncos.
The remaining 18 NFL teams will be added throughout the collaboration’s duration, ensuring comprehensive league representation across the partnership.
Classic Clogs Lead Product Lineup
Crocs’ bestselling Classic Clogs will serve as the collection’s flagship product, featuring team-centric design elements that celebrate each franchise’s unique identity. The footwear incorporates official team colors, iconic mascots, and logos to capture the essence of gameday spirit.
“The Crocs brand has made a significant impact on footwear culture with their shoes becoming synonymous with ease and comfort,” said Ryan Samuelson, vice president of consumer products at the NFL. “Collaborating with Crocs allows us to give fans expanded options that will keep them stylishly comfortable for gameday and every day.”
Expansion Beyond Footwear Planned
The licensing agreement extends beyond traditional footwear, with plans to introduce expanded product categories including bags and additional accessories. This comprehensive approach aims to create a full lifestyle collection that resonates with NFL fans’ daily routines.
Customizable Jibbitz™ charms will allow fans to personalize their footwear with team-specific decorations, enhancing the connection between personal style and team loyalty.
Global Distribution Strategy
The NFL x Crocs Collection will be available through multiple retail channels during the 2025 NFL season, including NFLshop.com, crocs.com, Dick’s Sporting Goods, Fanatics, and select international retailers. This multi-platform approach ensures global accessibility for the league’s international fanbase.
“We’re excited to join forces with a brand that shares the same passion and loyalty from its fans as we do,” said Matias Infante, vice president of global marketing at Crocs. “This collection goes far beyond product — it’s about creating unforgettable experiences that bring our communities even closer to the game they love.”
Strategic Partnership Significance
The collaboration represents a strategic expansion for both brands, with Crocs gaining access to the NFL’s massive global fanbase while the league diversifies its merchandise offerings into the comfort footwear market. The partnership aligns with current fashion trends that prioritize comfort and casual styling.
The timing coincides with the 2025 NFL season launch, positioning the collection to capitalize on peak fan engagement and seasonal shopping patterns.
The multi-year agreement suggests both organizations view this as a long-term strategic partnership rather than a limited promotional collaboration, indicating potential for product line expansion and deeper integration between the brands.
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