Wrexham AFC Appoints Jenny Sugarman as New Women & Girls Head Coach

Experienced coach brings 25+ years of expertise to historic Welsh club

Wrexham AFC has officially announced the appointment of Jenny Sugarman as the new Head Coach for Wrexham AFC Women & Girls teams, marking a significant step forward in the club’s commitment to developing women’s football.

Extensive Coaching Pedigree

Sugarman arrives at the Racecourse Ground with an impressive coaching resume spanning over 25 years in coaching, leadership, and education. Most recently, she served as Head of Academy with FA Women’s Super League side Leicester City, where she played a crucial role in developing the next generation of women’s football talent.

Her coaching journey includes notable positions, such as Head Coach at West Bromwich Albion and Assistant Manager at Aston Villa, demonstrating her versatility and expertise across various levels of the women’s game.

Aligned Vision and Values

Speaking about her appointment, Sugarman expressed her enthusiasm for joining the historic Welsh club: “I’m incredibly proud to be joining this historic club. I feel like our values and ambitions are really aligned. I can’t wait to get started and contribute to what we’re building both on and off the pitch.”

The appointment comes at a pivotal time for Wrexham AFC, as the club continues to build momentum following their recent success and global recognition. Sugarman’s extensive experience positions her perfectly to lead the women’s program into its next chapter.

Immediate Focus on Pre-Season

Sugarman will immediately take charge of Wrexham AFC Women’s pre-season preparations, including overseeing the critical released/retained list process. The club has indicated that further information regarding squad decisions will be communicated in due course.

CEO Endorsement

Wrexham AFC CEO Michael Williamson praised the appointment, highlighting the competitive selection process: “We are pleased to be welcoming a coach with such a comprehensive and impressive CV as Jenny’s to the Football Club. There were a number of very high calibre candidates interested in the role, but Jenny’s experience across all levels of the women’s game stood out for us, as we look to write the next chapter for the women’s team.”

Williamson concluded: “On behalf of everyone at Wrexham AFC, I would like to welcome Jenny to the Club and wish her all the very best as she takes up her role of Wrexham AFC Women & Girls Head Coach.”

Building for the Future

This appointment represents Wrexham AFC’s continued investment in women’s football development, combining Sugarman’s proven track record with the club’s ambitious vision for growth across all levels of the game.

With her wealth of experience spanning academy development, first-team coaching, and leadership roles, Sugarman is well-positioned to elevate Wrexham AFC Women & Girls teams to new heights while maintaining the club’s core values and community focus.