Washington Spirit Partners with Diageo to Promote Responsibility and Community Impact

Partnership focuses on alcohol responsibility education, workforce development, and fan safety initiatives across D.C. area

Washington, D.C. (July 22, 2025) – The Washington Spirit and Diageo North America have announced a groundbreaking partnership that goes beyond traditional sponsorship to champion responsibility, education, and meaningful community impact throughout the Washington, D.C. region.

The collaboration brings together two organizations committed to sustainability and social responsibility, creating a comprehensive program that addresses both fan safety and community development needs.

Partnership Highlights

“We’re proud to partner with Diageo — a global leader that shares our commitment to sustainability, community, and responsibility,” said Doug Vinci, Vice President of Corporate Partnerships for the Washington Spirit. “Together, we’re encouraging fans to ‘make a plan’ when it comes to safe consumption, while also investing in local impact and environmental stewardship. This partnership is about showing up responsibly — for the planet, for each other and for the game.”

The partnership encompasses several key initiatives designed to create lasting positive impact:

Fan Safety and Responsibility Programs:

• Take A Minute. Make A Plan. Never Drive Impaired: A targeted campaign encouraging Spirit fans to enjoy matches responsibly and plan safe transportation when consuming alcohol
• Wrong Side of the Road: An interactive educational experience highlighting real-life consequences of impaired driving
• Sober Ride: Partnership with Washington Regional Alcohol Program (WRAP) providing free, safe transportation to prevent impaired driving

Community Development Initiatives:

• Learning Skills for Life: Free hospitality and business skills training program deployed across eight U.S. cities, including Washington D.C., in partnership with the Washington Literacy Center

Executive Perspective

“We’re thrilled to join forces with the Washington Spirit and their vibrant fanbase —a community that shares our deep commitment to responsibility, empowerment, and local impact,” said Stephanie Childs, Executive Vice President of Corporate Relations, Diageo North America. “This collaboration allows us to connect our social impact programs with the Spirit and its fast-growing women’s soccer community.”

Upcoming Activation

The partnership will be prominently featured at the Spirit’s August 3 home match against Portland Thorns FC at Audi Field. The “Take a Minute, Make a Plan” activation will include interactive minute-long games where fans can win prizes while learning about responsible consumption planning.

The initiative will also be integrated into the Spirit’s “Know Before You Go” communications to season ticket holders, ensuring widespread awareness and engagement.

As part of the agreement, Diageo will receive in-stadium and digital visibility throughout the 2025 season to amplify these important messages and connect meaningfully with the Spirit’s growing fanbase.