Borussia Dortmund and PUMA extend partnership

Bundesliga football club Borussia Dortmund and sports company PUMA have extended their long-standing partnership. PUMA will continue to supply kits for all of the Black & Yellows’ teams and develop products that appeal to the many passionate BVB fans around the world with a style that matches the club’s dynamic, fast-paced style of football.

The partnership has been in place since the 2012/13 season. During this time, the club reached the final of the UEFA Champions League in 2013 and 2024 and won the DFB-Pokal in 2017 and 2021. The first team are currently participating in the FIFA Club World Cup in a special PUMA jersey and will face CF Monterrey in the round of 16. 

“Our partnership with PUMA has worked so w\ell because we share the same attitude towards football and our values are very similar,” says Carsten Cramer, Managing Director of Borussia Dortmund, adding: “What we have achieved together so far would not have been possible with any other partner, and we are delighted to continue on this path together in the coming seasons.”

The partnership has been in place since the 2012/13 season. During this time, the club reached the final of the UEFA Champions League in 2013 and 2024 and won the DFB-Pokal in 2017 and 2021. The first team is currently participating in the FIFA Club World Cup in a special PUMA jersey and will face CF Monterrey in the round of 16. 

“By extending our long-term partnership with BVB ahead of schedule, we are demonstrating how important the club and its values are to us,” said Matthias Bäumer, Chief Commercial Officer at PUMA. “Every season, we are inspired anew by the club’s incredible fan culture, the passion of the legendary Yellow Wall, and the team’s attractive style of play. We look forward to continuing to write German football history together.”

As part of the contract extension, PUMA will continue to provide kits for all men’s, women’s, and youth teams as well as produce replica and fan merchandise.