Three-year extension brings cutting-edge skate blade technology to elite female athletes
The Premier Hockey Federation (PHF) has announced a groundbreaking partnership extension with BladeTech Hockey, the innovative company behind the patented Flex Force Advantage skate blade technology. This comprehensive three-year agreement will equip all professional women’s hockey players with customized stainless-steel runners throughout the 2022-23 season and beyond.
Revolutionary Technology Meets Elite Competition
“BladeTech is revolutionizing performance in our sport; not only through their superior product but also their dedication to supporting female athletes,” said Jim Pfeifer, Chief Marketing Officer at PHF. “With perfect synergy between both partners, fans are sure that together we can continue to elevate pro women’s hockey on an international scale!”
The partnership represents more than just equipment sponsorship—it’s a strategic alliance designed to propel the women’s game to new heights through technological innovation and unwavering support for female athletes.
Commitment to Excellence and Growth
Jeff Azzolin, President of BladeTech Hockey, expressed his enthusiasm for the continued collaboration: “BladeTech Hockey has been focused on propelling players to be their very best. It has been fun to watch the growth of the women’s game with the expansion of the PHF. We’re honored to continue to be a small part of that.”
This extension signals a mutual commitment to excellence that extends far beyond traditional sponsorship boundaries. The partnership is expected to benefit professional leagues, amateur divisions, youth players, and equipment manufacturers alike, creating a ripple effect that will nurture young talent across the globe.
Enhanced Fan Experience and Player Performance
The partnership will deliver enhanced experiences for fans and players through several key activations:
- Broadcast Integration: Scoring summaries presented by BladeTech Hockey during all PHF broadcasts
- Social Media Amplification: Comprehensive content amplification across all social media platforms
- Personalized Equipment: Customized stainless-steel runners featuring individual player numbers and PHF team logos
These personalized touches not only enhance player performance but also strengthen the connection between athletes and their fans, creating a more intimate and engaging viewing experience.
The Science Behind the Speed
BladeTech Hockey’s patented Flex Force Advantage technology is scientifically proven to provide a measurable speed boost while reducing impact pressure on joints. This innovative design allows players to perform at their peak for longer periods, potentially revolutionizing how the game is played at the professional level.
The technology’s benefits include:
- Enhanced speed and agility on ice
- Reduced joint stress and fatigue
- Improved overall performance longevity
- Customizable features for individual player preferences
About BladeTech Hockey
Based in Toronto, Canada, BladeTech Hockey has established itself as a leader in high-tech hockey equipment innovation. Their scientifically-backed approach to skate blade design has garnered attention throughout the hockey community, with their Flex Force Advantage technology setting new standards for performance enhancement.
The company’s commitment to supporting women’s hockey aligns perfectly with the PHF’s mission to provide elite female athletes with the tools and opportunities they need to excel at the highest level.
About the Premier Hockey Federation
The PHF stands as the premier destination for professional women’s hockey in North America. Originally established in 2015 as the National Women’s Hockey League (NWHL), the organization rebranded to become the PHF in 2021, reinforcing its commitment to providing elite athletes with opportunities to earn a living playing the sport they love.
The league comprises seven competitive teams:
- Boston Pride
- Buffalo Beauts
- Connecticut Whale
- Metropolitan Riveters
- Minnesota Whitecaps
- Montreal Force
- Toronto Six
All teams compete annually for the prestigious Isobel Cup, with comprehensive coverage available through the league’s two-year agreement with ESPN. Live coverage of the 2022-23 and 2023-24 PHF seasons is exclusively available on ESPN+ in the United States, while TSN provides coverage in Canada, ensuring international accessibility for fans worldwide.
A Bright Future for Women’s Hockey
This partnership extension represents a pivotal moment in the evolution of professional women’s hockey. By combining cutting-edge technology with unwavering support for female athletes, the PHF and BladeTech Hockey are setting new standards for what’s possible in the sport.
The collaboration demonstrates the growing commercial viability and appeal of women’s professional hockey, attracting innovative partners who recognize the value of investing in female athletes and the expanding fanbase that supports them.
As the 2022-23 season approaches, players, fans, and industry observers alike can look forward to witnessing how this technological advancement will impact game performance and potentially reshape the competitive landscape of professional women’s hockey.
Looking Ahead
The three-year commitment from BladeTech Hockey provides stability and continuity that will allow the PHF to focus on continued growth and expansion. With enhanced equipment technology, improved broadcast experiences, and strengthened fan engagement, this partnership positions professional women’s hockey for unprecedented success.
For more information about the Premier Hockey Federation and the upcoming season, visit premierhockeyfederation.com.
This partnership marks another significant milestone in the PHF’s mission to elevate women’s professional hockey and provide elite female athletes with the support, technology, and opportunities they deserve to showcase their incredible talents on the world stage.
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