The National Football League is taking its international expansion to new heights with free NFL Experience events spanning four continents this September.
The NFL announced today that fans in Manchester, Berlin, Madrid, Mexico City, Rio de Janeiro, Toronto, and Brisbane will get exclusive access to official season kickoff celebrations featuring live game screenings, interactive challenges, and chances to win Super Bowl LX tickets.
Global Football Fever Reaches Record Heights
With over 183 million international fans now following the league outside the United States, the NFL is capitalizing on unprecedented global momentum. These free events, running September 4-7, represent the league’s most ambitious international fan engagement initiative to date.
“Our international fan base is one of the fastest-growing communities in sports,” said Peter O’Reilly, NFL executive vice president. “Through the success of the International Games and the passion we see from fans in markets around the world, it’s clear that the appetite for football has never been stronger.”
What Fans Can Expect
Each NFL Experience location will feature:
- Live game screenings on massive displays with fellow passionate fans
- NFL Combine-style challenges testing speed, accuracy, and football IQ
- Exclusive photo opportunities with the Vince Lombardi Trophy
- Local cuisine with gameday twists from hometown chefs
- NFL Legends appearances alongside mascots and cheerleaders
- Limited-edition merchandise and exclusive giveaways
Registration through NFL OnePass (NFL.com/OnePass) unlocks special prizes, including game tickets and market-specific experiences.
Strategic International Growth
The events align with the NFL’s aggressive international expansion, which includes regular-season games across six countries and an upcoming expansion into Ireland, Spain, and Australia. The league’s Global Markets Program and International Player Pathway continue driving worldwide football development.
Event Schedule & Locations
- Rio de Janeiro: Sept. 5, 7 p.m.–1:30 a.m. at Armazém Utopia
- Brisbane: Sept. 6-7, 8 a.m.–2 p.m. at Felons Barrel Hall
- Manchester: Sept. 7, 3 p.m.–11 p.m. at Courts Club
- Berlin: Sept. 7, 2 p.m.–11 p.m. at Uber Platz
- Madrid: Sept. 7, 3 p.m.–11 p.m. at Plaza de Oriente
- Mexico City: Sept. 4-7, varying hours at Frontón Bucareli
- Toronto: Sept. 7, 12 p.m.–12 a.m. at The Parkdale Hall
Ready to experience NFL fever globally? Register now at NFL.com/OnePass and join the worldwide football celebration.
Your Source for Global Sports News – Bad Dawg Sports brings you exclusive coverage of the NFL’s international expansion with insider access and authentic reporting.
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